Competition Faced by Magiqads in the UK Essay Example | Topics and Well Written Essays - 1250 words

Competition Faced by Magiqads in the UK - Essay Example Transport- Railway & underground systems, airports, buses, taxis, and trucksides, etc form the core of transport medium. Due to its high street presence in areas where roadside marketing takes a back leap, it is one of the most popular outdoor advertising medium. A full service media house based in Kuala Lumpur, Magiqads uses 3D-floor imaging technology called 'Floorstoppers' (patented in London). Some of the esteemed companies with whom Magiqads has signed long term deals include Tesco's, Airports (Langkawi / Penang etc.), Universities, and the Kuala Lumpur monorail. Our partnerships include the University of Malaya (graphic design & creative skills) and 3M, who provide the laminate and training for our media installers. Brands who advertise with Magiqads in SE Asia include Sony Ericsson / Diageo / Coca-Cola / Adidas / Swatch and Unilever. The company is soon going to launch its services in the UK. But, the road of survival and success in UK would definitely not be an easy task. UK already has a number of well established firms in the field of outdoor advertising. There are number of big and small firms providing advertising services in the UK. ... To survive and compete in such a highly competitive market, Magiqads has to create a niche for itself by providing best and innovative services at a price that beats its competitors. The kind of fierce competition that Magiqads will have to face in the UK can be seen by this example- Technology Boosts Outdoor Ads As Competition Becomes Fiercer4 In 1994, when the billboard companies bid for the world's biggest outdoor advertising contract -- to hang up posters throughout the London subway system - all what was offered was to hang up posters. Recently, when the project came up again, it sparked a bidding war among the top providers of outdoor advertising space. The winner, CBS Corp., promised to install hundreds of television screens and projectors to beam advertisements on the walls. It spent years developing a way to stick up posters without glue (Aaron O. Patrick, 2006). This reflects the changing scenario and increasing competition in the outdoor advertising market in UK. Companies are trying to outdo their rivals by providing new, creative, and innovative techniques at a price better than others. In this kind of scene, if Magiqads have to survive and succeed, it will have to create a niche for itself by providing best and innovative services at a price that beats its competitors. Some of the leading outdoor advertising companies that will give a tough competition to Magiqads in UK are Clearchannel, JC Decaux and Titan, CBS. Clearchannel UK has established their brand and provide more than 70,000 advertising opportunities across 6 Sheets, billboards, premium formats and taxis5. JC Decaux- JC Decaux has an unbeatable presence in all major cities of UK including Manchester, London, Birmingham, and Glass

Small Scale Digital Device Forensics Lab Project Essay

Small Scale Digital Device Forensics Lab Project - Essay Example With all the talks about advancement in phone technology, security remains an integral part of daily requirements as far as the end user is concerned. The smart phone enables this function and allows backups on an external source. Most of the data on your BlackBerry smart phone, including email messages, organizer data, fonts, saved searches, and browser bookmarks, can be backed up and restored using the BlackBerry Desktop Software and your computer. That way you have total access to your files during a failure of the system or theft. To carry out the backup, you ensure your smart phone is connected to the computer using the USB Port. When this is done follower the simple steps: In the applications folder of the computer, select blackberry desktop software. Select the backup icon displayed at the top of the screen. Perform one of the following: 1. Select ‘all data’ to backup all the data on the smart phone 2. ... Finally, select the backup command button Note: With the encryption, you may be prompted to include a password. The BlackBerry Enterprise Server for Lotus Domino is capable of influencing the performance of the Lotus Domino Server. The leverage ability causes a minimal increase in server versatility as a result of its addition to an existing enterprise. The load associated with enabling mail users in a BlackBerry solution is centralized on the BlackBerry Enterprise Server. The BlackBerry Enterprise Server, using the Domino application programming interface (API), maintains cached sessions with each mail server on which BlackBerry users reside. Because of the nature of the polling model, in which the BlackBerry Enterprise Server opens each user's mailbox to check for new messages at a regular interval, session caching avoids the overhead associated with creating and tearing down a session at each interval. From the Domino mail server's perspective, the activity generated by the BlackB erry Enterprise Server is similar to the activity of an active user or another Domino server accessing it for replication; it is just another Notes Remote Procedures Call (NRPC) session. At each polling interval, the BlackBerry Enterprise Server performs the following steps to check for new messages and, if required, deliver them to the BlackBerry handheld: 1. The BlackBerry Enterprise Server verifies that the mail database has changed since the last polling interval. Using a lightweight API call, the BlackBerry Enterprise Server quickly determines if further analysis of the mail file is required. 2. If the database has changed, the BlackBerry Enterprise Server uses another API call to enumerate all new or modified documents in