Julius Caesar Analysis :: essays papers

Julius Caesar Analysis Aristotle was maybe the pioneer of current shows, more explicitly sensational catastrophes. He previously characterized what a catastrophe is: A dramatization which contained hubris, feeling as well as melodrama, and the most esteemed component in a catastrophe, a grievous legend. This was typically the fundamental character who is respectable in his deeds, yet has one defect which makes him fall. The awful works of Shakespeare were no special case. In the dramatization, Julius Caesar the peruser can plainly observe huge numbers of the standards of a disaster. That is all with the exception of the unfortunate saint. Thoughts as to who is the unfortunate legend extend from Cassius to Julius Caesar himself. The difficulty is all characters have material to demonstrate also, discredit them. Anyway the theory that Marcus Brutus is the appalling legend is off base. One component to a deplorable legend is the legend has just a single appalling blemish, and Brutus plainly has more than one defect in his character. The primary imperfections in Brutus character is his naivete and the suppositions he makes about different characters. All through the whole story these two defects are reflected in a considerable lot of his choices and activities. A particular model is his view on the Roman people. Thinking all Romans are fair and honorable it isn't just inaccurate, yet it plagues him until the finish of the play. One example happened as the schemers were meeting. Brutus expressed, Lets murder him intensely, however not wrathfully...... This will make our reason fundamental and not envious.... (Shakespeare, Julius Caesar, 2.1. 172 and 177-178). He genuinely accepted that all included were going to murder Caesar for good reasons. Not once did he question the thought processes of everybody, where, in all actuality Brutus most likely was the main required for respectable reasons. Brutus without a doubt persuades the peruser of his own naivete when he states, ... let us wash our hands in Caesars blood... Lets all cry ^Peace, opportunity, and freedom!! (3.1. 106 and 110) Just by his excitement, Brutus doesn't know about some other thought processes. He essentially accepts that , Peace, opportunity, and freedom are the main intentions. Another model was during his discourse at Caesars burial service. ... not that I cherished Caesar less, however that I adored Rome increasingly (3.2. 18-20). Tending to the respectability of his activities and his adoration for Rome, Brutus construes that the individuals comprehend him in light of their equivalent love for their nation. This supposition that is obvious on the grounds that he utilizes it as the sole purpose behind executing Caesar. An explanation that Brutus accepts the individuals concur with, else he would not utilize it to support such a

Statistical Analysis in Nursing Essay Example | Topics and Well Written Essays - 1250 words

Measurable Analysis in Nursing - Essay Example 2.Non parametric tests like Chi square tests and Fischer’s test (as utilized in this investigation) are utilized when the example size is little and doesn't speak to the populace in totality and furthermore when the factors are ordinal, ostensible and discrete factors( factors which can't be estimated and regardless of whether estimated can't be extrapolated to decimal spots). Chi square worth assesses the affiliation or freedom between the two factors. On the off chance that the likelihood esteem (p esteem) for invalid theory for a specific estimation of chi square surpasses the basic chi square worth then it is derived that the two factors are not autonomous and the two factors are altogether connected with one another. ... ean significance esteems for each factor for the gathering of 21 medical attendants considered which were probably going to impact dynamic examples were-future wellbeing status, 39%; family input, 19%; individual's age, 13%; additional expense to office, 12%; useful status, 10%; and mental fitness, 6%. There were three other dynamic examples, each showed by one medical attendant: One attendant depended vigorously on mental fitness (43%) and individual's age (52%), another underscored mental ability (43%) and practical status (29%), and the third utilized additional expense to office (66%) enhanced by individual's age (18%) for treatment of ID. Medical attendant's work site, age, training, and long stretches of experience didn't segregate among these dynamic examples in this little pilot study sample.(These factors were not related or associated with dynamic ) 3. Parametric tests like Student’s t test and ANOVA small not reasonable for this investigation as on the grounds that the factors being referred to were not quantitative variables(measurement factors) and furthermore in light of the fact that the example size was excessively little. 4. The qualities of the examination was as opposed to a prescriptive or regulating point of view on dynamic the technique uncovered how really a dynamic occurs in a genuine mimicked circumstance. The estimations were suitable comparable to chi square, Pearson’s r and Fischer’s test thinking about little and non-agent test of the all out populace. The investigation configuration incorporated all the suitable factors that could have influenced dynamic procedure. The confinements were the example size which should have been more to have a right extrapolation to the ID populace treated at the ED on totality. Genuine dynamic may withdraw based on what was found in this investigation since recreation gives just a guess of

Tata Motors in Romania

Tata Motors in Romania Tata Motors in Romania Home›Marketing Posts›Tata Motors in Romania Marketing PostsTata Motors is an established motor brand which conducts business throughout the world. The company builds cars in economical process which are aimed for the general middle class people and this is one of the most important selling aspects of the company. Along with Asia, Europe and Latin America are two continents where the company has businesses.Romania is a country in Europe. Unlike other European countries, it is not quite developed economically and so there are a huge number of people who belong to the lower and middle classes and can not afford cars that come with high price. One of the very important aspects of Tata Motors is that they build cars for the general people and most of their products can be termed as family cars.There are several models that can be introduced in the Romanian market. These cars are affordable for the general people of Romania and with exciting looks they can be a rage in the market.To be successful in the automobile market of Romania, it is very important the company first do a market research about the existing companies in the country and understand the price range and the capability of the target customers. In a general sense the Romanian people are family friendly than most of the other European countries, and they will surely like the concept of a family car in an affordable price range.Along with that the roads are not quite developed, it is not quite suitable for driving any costly vehicle. The price and make of the Tata cars will perfectly suit the conditions. All these aspects are very important in the context of introducing Tata Motors in Romania and they will surely become an added advantage in the favor of the Company.

Comparing and Contrasting the Colonial Regions Established...

Comparing and Contrasting the Colonial Regions Established in British North America British North America by the mid 1700’s consisted of three major regions. The New England region included the colonies of Maine, New Hampshire, Massachusetts, Connecticut, and Rhode Island. The Middle Region included the colonies of New York, Pennsylvania, New Jersey and Delaware. The Southern Region, also known as the Chesapeake Colonies, included the Maryland, Virginia, North Carolina, South Carolina, and Georgia. Although all three regions consisted of British colonies, each region differed in terms of climate, geography, population, politics, economy, and religious attitudes. Daily life was very different for the people who lived in each of these†¦show more content†¦(Taylor) Virginia, in the southern region, was the first area colonized, named for Queen Elizabeth who was supposedly a virgin. It was intended to be a source of wealth for England by providing cash crops such as tobacco and, eventually, a new market for English goods.. The short winters and warm summers were ideal for growing cash crops such as cotton, tobacco, and rice, all of which were labor intensive. Most of the people who immigrated to these southern colonies were poor Englishmen who were part of the growing number of unemployed in their home country. They paid for their passage by becoming indentured servants, hoping to work off their servitude on the plantations and begin a new life in a new land. As economic conditions improved in England however, Virginia, as well as the other southern colonies, began to rely more and more on slave labor. Slaves became a better investment than in indentured servants, and the southern colonies soon transitioned to slave-based, agricultural economie s. (Taylor) New England was the next area to be colonized by Great Britain. Like the southern colonies, the New England region was also colonized by way of a charter granted by the Crown. Unlike the southern colonies, however, the reasons for the founding of these northern colonies were primarily religious, instead of financial. The founders of the southern colonies were primarily members of the AnglicanShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesTiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Read MoreNotes18856 Words   |  76 PagesExperience Virtually everything that has gone wrong in Africa since the advent of independence has been blamed on the legacies of colonialism. Is that fair? Virtually all colonial powers had â€Å"colonial missions.† What were these missions and why were they apparently such a disaster? Did any good come out of the African â€Å"colonial experience†? Introduction Colonization of Africa by European countries was a monumental milestone in  ­ the development of Africa. The Africans consider the impact ofRead MoreCafà © de Coral Holdings Limited International Business Development Plan to5566 Words   |  23 Pages Overseas operation Manchu Wok, a wholly owned subsidiary of Cafà © de Coral is the largest franchised Chinese QSR chain in North America (Cafà © de Coral, 2013). 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These include references to Spanish and French colonial efforts as well asRead MoreOrganisational Theory230255 Words   |  922 Pagestrademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners. ISBN-13: 978-0-273-68774-0 ISBN-10: 0-273-68774-3 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data McAuley, John, FIPD. Organization theory : challenges and perspectives / John McAuley, Joanne Duberley, Phil Johnson. p. cm. Includes bibliographicalRead MoreProject Mgmt296381 Words   |  1186 PagesEdition Erik W. Larson Oregon State University Clifford F. Gray Oregon State University PROJECT MANAGEMENT: THE MANAGERIAL PROCESS Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright  © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the priorRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesChicago 60637  © 1974 by Oxford University Press, Inc. All rights reserved. English translation. Originally published 1974 Note on Translation  © 1991 by the University of Chicago University of Chicago Press edition 1991 Printed in the United States of America 09 08 07 6 7 8 9 10 Library of Congress Cataloging-in-Publication Data Metz, Christian. [Essais sur la signification au cinà ©ma. English] Film language: a semiotics of the cinema / Christian Metz: translated by Michael Taylor. p. cm. Translation

Multiculturalism Is America s Unresolved Race Problem

Therefore, as Christian Joppke aptly points out, â€Å"the direct origin of multiculturalism is America’s unresolved race problem† (Joppke 2011, 36). Indeed, in light of the aforementioned historical processes, multiculturalism began (and developed into the official multiculturalism of the 80s and 90s) as something quite similar to a â€Å"racial project† a la Omi and Winant. Seen as an integral step in guiding racial formation, Michael Omi and Howard Winant defines a racial project as following (Omi and Winant 1994,56): â€Å"A racial project is simultaneously an interpretation, representation, or explanation of racial dynamics, and an effort to reorganize and redistribute resources along particular racial lines. Racial projects connect what race means in a particular discursive practice and the ways in which both social structures and everyday experience are racially organized, based upon that meaning†. Much like that of color-blind policies touted by Omi and Winant as an exemplary racial project and which provides the backdrop for multicultural rhetoric (Omi and Winant 1994L 55-56), official multiculturalism (and other forms of it) in the United States works to interpret, represent or explain the racial dynamics in the United States. But rather than focusing on quintessential ideologies for race by attempting to reorganize and redistribute resources along particular old racial lines, multiculturalism in the most basic form focuses on reorganizing and redistributing resources alongShow MoreRelatedRacism on College Campuses4582 Words   |  19 PagesAbstract: The main aim of this research paper is to directly observe and examine the way American College students perceive the notion of race on college campuses and how they believe it can be used to a persons advantage or disadvantage. I used two different kinds of research in this paper; interviews among 4 students from 4 different universities across the United States to provide a deep and personal understanding of the topic and by surveying in an open-ended questionnaire 10 American studentsRead MoreChildrens Literature13219 Words   |  53 Pagesâ€Å"literature for children†? If it is â€Å"for† children, is it still a children’s book if it is read by adults or if it is an â€Å"adult† book also read by children? Indeed, one of the key problems of defining â€Å"children’s literature† is that adult and children’s literature constantly slip into each other. If these two terms present a problem, then â€Å"children† alone proves to be equally problematic. Childhood changes from place and time and can be radically different in non-Western counties. If Karin Lesnik-OlbersteinRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesTiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography

Song Dynasty Free Essays

Song Dynasty Free Essays The Song dynasty had played an important role in China throughout history. The Song dynasty consisted of Northern Song Dynasty from 960-1127 and the Southern Song Dynasty 1127-1279. It was a time of peace and prosperity. We will write a custom essay sample on Song Dynasty or any similar topic only for you Order Now During the Song dynasty, there were many changes and advancement that people have never seen before in Chinese history. It was like a period of golden age where China went through a modern and urban development. China had a time of social and economic changes. Before the Song Dynasty, China was lacking while others were becoming more urban and westernize. However during the beginning of the Song Dynasty, China’s military were at their weakest. The Song Dynasty was a period in which the Chinese government was very weak. Sung T’ai Tsu was the first emperor during the Song Dynasty. He was forced to become emperor in order to unify China. Sung T’ai Tsu created a national army under his direct control. He was the only one who was able to control the military. When Sung T’ai Tsu passed away, no one was able to keep the military that Sung T’ai Tsu created under control and therefore the military became weakened. China didn’t have a strong military and therefore they focused on developing other aspects of the society. The developments during the Song Dynasty bought many changes and new cultures to China. Education became more popular which led to the growth of literature and arts. The government had enforced their civil service examination system in order to draft people into the military. During the Song Dynasty, there were changes in the scholarly elite. This includes scholar officials and everyone who held examination degree or candidates of the civil service examination. The elite would usually call themselves shi or shidafu, which is a term used since classical times to mean scholar-gentleman and scholar-official. The examination system played a central role in the fashioning of these new elite. This was mainly because the Sony dynasty was afraid and concerned of domination of the government by military men. The number of those passing the highest examinations soon averaged four to five times the number in Tang dynasty. Scholars needed to put greater effort into perfecting the examinations. Through this system, a large percentage of officialdom was recruited from families living in central and southern China. During this time, the Song scholar-officials and examination candidates were better educated and less aristocratic in their habits. Following the ideas of Confucianism, Song scholar-officials viewed themselves as highly high-minded figures whose responsibility was to keep greedy merchants and power-hungry military men in their place. Neo-Confucianism also became well known with Zhu Xi as one of the most influential philosophers. Neo- Confucianism is a modified version of Confucianism which incorporates values from other belief systems. During the twelfth century, Zhu Xi combined Confucianism with ideas from Buddhism and Taoism even though the Song dynasty argued that Buddhism offered little philosophy. Zhu Xi also created a series of works that became the code of behavior. The Song Dynasty witnessed agricultural and technological improvements. Agriculture plays a big role in China. Improvements in agriculture would improve the life and social interests of others. The growth of economic activities leaded to progresses in many fields of science and technology. These improvements in technologies led to more and better productions and outputs. Agriculture helped china because the agricultural output was used for the tax revenue of the state. The government during the Song Dynasty encouraged people to buy and lands and put them under cultivation. People who opened up new lands and paid taxes to the government were granted permanent possession of the new land. Technology was one of the most beneficial improvements during the Song Dynasty. The advancement in weapons helped the Song dynasty hold off their enemies. During the war in 1040 with the Tanguts, the emperor announced the creations of a broad range of weapons and siege machines. This started the inventions of gunpowder which at the time was used for incendiary grenades delivered by catapults. Soon, military engineers discover that gunpowder had other great use and therefore they invented cannons. The most distinguished advancement during the Song Dynasty was introducing paper money. The Song Dynasty was the first government in history to issue paper money over gold and silver. The idea of paper money was because it is easier to carry around. The paper money had names and seals printed on it by the government. The government created government run factories in places like Hangzhou to print out paper money. This created more jobs for the people and also improved their economy. There were other advancements during the Song Dynasty that changed China into who they are today. How to cite Song Dynasty, Papers

The Ethical Issue in Human Growth Population s Essays -

The Ethical Issue in Human Growth Population s Amber Campbell Belhaven University MBA 680 Unit 6 Writing Assignment 1 Human population development is turning into an enormous issue in our reality today. The population is expanding quickly. The reason that it is turning into a worry is on account of it has influenced the economic, environmental, and social parts of our reality. In the film Frontline: Heat, we can perceive how there won't not be a future for our planet unless we can lessen the discharges and make our reality a sheltered spot. For the present as well as for future eras with the goal that they can live long and sound lives. "And God spoke to this effect that his offspring would be sojourners in a land belonging to others, who would enslave them and afflict them four hundred years" (Acts 7:6 ESV). An expansion of human populations can impact our economy. A portion of the components that is influenced are unemployment, neediness and the limitation of monetary development. At the point when the populace expands, the expense of well-being, education, and different territories of urban development are influenced. Unemployment results from the grounds that there is a little offer adding to the economy while bigger offers uses it to support itself. The incomes are insufficient to accommodate the population development. This influences families to spare less in light of the fact that they are spending the greater part of their pay on fundamental needs and can't stand to instruct their children, which delivers neediness in the cutting edge. This outcomes in low capability and low risk of business for kids when they achieve the working age. Because of this, commercial enterprises and administrations can't create. With the expansion of populations, the volume of work and unemplo yment increase. The quantity of unemployed relies on upon the span of the dynamic populations called the Labor Force. In the event that the development rate of the populace is higher than the openings for work accessible to the work power, unemployment will happen. At the point when there is an expansion of populations, society is exclusively centered on giving the essential needs. This outcome of the absence of getting instruction and on account of this they can't offer the economy some assistance with expanding. Additionally, there are a larger number of customers with the expansion of populations than producers, bringing on the limitation of economic development. Is our economy affecting the population, as well as so is the earth? "Population is the most obvious danger to our surroundings". Our populations are rising past the world's capacity to keep up a sensible personal satisfaction. This augmented populations has additionally expanded the area utilizes, asset uses and contamination issues. A bring up in areas use has brought about living space misfortunes for different species to live. Without this area environment, the species that are living there quickly beyond words. Because of the diminishing in the creature population, this influences its utilization by people. Another issue is likewise the expansion of assets utilized. This outcome of changes in areas cover which can influence biological communities, biodiversity, horticulture and efficiency. The accuracy of information data is essential inside of method of a business. Printed polls are extraordinary for thoughts of change and the nature of performance received from the organization. Many business uses printed surveys for complaints and proposals from the clients. This is a brilliant method of better accomplishing better service and reliable clients. It is additionally utilized by sensors to decide what numbers of individuals is living in your in one's city. Phone reviews are utilized by health facilities on the significance of the patients stay at the clinic as of their protection, obligingness, and so forth.

Punctuality Punctuality is a very important part o Essays

Punctuality Punctuality is a very important part o Essays Punctuality Punctuality is a very important part of military life for several reasons. one reason is that if someone is late for a patrol or convoy that patrol or convoy might have to leave without that person. Another reason is because it will make whoever your relieving have to stay at work for longer than they are supposed to, tired and sluggish because of that fact, giving a high chance that whatever work that person does would be sub par and not up to standards because of lack of sleep. Punctuality also shows your chain of command that you are serious about your job and are ready and motivated to do said job to the best of your ability. Being late to a convoy could lead to dire consequences. not to you but to your battle buddies you let down by not showing up. while they are on patrol, or convoying to another area, something could happen that could either need your expertise and training or they could just need another soldier to keep watch of their area. The patrol you were s upposed to be on could be ambushed and your weapon, your eyes and your training could be what makes the difference between your patrol losing soldiers or not. if you had been there your patrol could have seen the ambush with the extra set of eyes watching, or taken out the enemy with the extra soldier carrying a weapon he/she was trained to use. being late could be what makes you lose battle buddies that could have survived if you were there to help. On a convoy it could have been your eyes that notices the strange object in the road or the slight discoloration, or disturbed earth of the road ahead of you that could have prevented your convoy from running into an IED. Being late could also hinder your battle buddies at work. you being late makes your battle buddy who you are supposed to relieve stay later than he/she is supposed to, meaning that said person loses sleep time. If this keeps occurring and they keep losing sleep time then they will start to show up to work still tired a nd worn out. Being tired could lead your battle buddy to making mistakes that normally he/she wouldn't make. Said soldiers professionalism and work ethic would start to slip due to lack of sleep because you couldnt keep to a schedule that was set by your NCO's. It would be your fault that your battle can't perform his duties to the best of his ability. Your battle buddies credability could also start to slip in the eyes of your chain of command because of lack of motivation or professionalism at work. Being Punctual shows your chain of command that you are dependable. they can count on you to follow orders and be where you are supposed to be at the right place at the right time. Doing this lead to them trusting you with a little more responsibility as time goes on. being late however shows them that you can not be relied on to do anything if you cant even be somewhere on time. being on time is the easiest thing to do in the military andif you cant even do that how is your chain of c ommand supposed to trust you with anything else? Being punctual also shows your chain of command that you have the discipline to be somewhere when you are supposed to. Having the discipline to follow orders shows them as you spend more time in the military that just maybe your ready for that next promotion or to be put in to go to the board so you can become an NCO yourself. On the other hand not being punctual shows them that you have no discipline, which makes them have to limit the things you are allowed to do even when your off duty for the day because if they cant trust you to be disciplined around them, how can they trust you to be disciplined when your not around them. They have to resort to confining you to your room, giving you extra duty and or taking away any

Compare and Contrast Essay Writing

Compare and Contrast Essay Writing Here is a short information about 2 possible ways to write a compare and contrast essay. A comparison essay is an essay in which you either compare something or contrast something. To write a comparison essay that is easy to follow, first, decide what the similarities or differences are by writing lists on scrap paper. Which are more significant, the similarities or the differences? Plan to discuss the less significant first, followed by the more significant. It is much easier to discuss ONLY the similarities or ONLY the differences, but you can also do both. Experience a lack of time or inspiration?  Ask our writers for help  and you will get an  essay written to all your requirements. Then for organizing your comparison essay, choose one of the plans described below whichever best fits your list. Plan A: Use Plan A if you have many small similarities and/or differences. After your introduction, say everything you want to say about the first work or character, and then go on in the second half of the essay to say everything about the second work or character, comparing or contrasting each item in the second with the same item in the first. In this format, all the comparing or contrasting, except for the statement of your main point, which you may want to put in the beginning, goes on in the SECOND HALF of the piece. Plan B: Use Plan B if you have only a few, larger similarities or differences. After your introduction, in the next paragraph discuss one similarity or difference in BOTH works or characters, and then move on to the next paragraph to the second similarity or difference in both, then the third, and so forth, until youre done. If you are doing both similarities and differences, juggle them on scrap paper so that in each part you put the less important first (X and Y are both alike in their social positions . . .), followed by the more important (but X is much more aware of the dangers of his position than is Y). In this format, the comparing or contrasting goes on in EACH of the middle parts. Now, when you know the  possible ways of comparing and contrasting, lets check out our list of compare and contrast essay topics: 30 TOP Compare and Contrast Essay Topics Need an essay?   offers all essay types on different topics. Place an order now to get your essay on time.

Competition Faced by Magiqads in the UK Essay Example | Topics and Well Written Essays - 1250 words

Competition Faced by Magiqads in the UK - Essay Example Transport- Railway & underground systems, airports, buses, taxis, and trucksides, etc form the core of transport medium. Due to its high street presence in areas where roadside marketing takes a back leap, it is one of the most popular outdoor advertising medium. A full service media house based in Kuala Lumpur, Magiqads uses 3D-floor imaging technology called 'Floorstoppers' (patented in London). Some of the esteemed companies with whom Magiqads has signed long term deals include Tesco's, Airports (Langkawi / Penang etc.), Universities, and the Kuala Lumpur monorail. Our partnerships include the University of Malaya (graphic design & creative skills) and 3M, who provide the laminate and training for our media installers. Brands who advertise with Magiqads in SE Asia include Sony Ericsson / Diageo / Coca-Cola / Adidas / Swatch and Unilever. The company is soon going to launch its services in the UK. But, the road of survival and success in UK would definitely not be an easy task. UK already has a number of well established firms in the field of outdoor advertising. There are number of big and small firms providing advertising services in the UK. ... To survive and compete in such a highly competitive market, Magiqads has to create a niche for itself by providing best and innovative services at a price that beats its competitors. The kind of fierce competition that Magiqads will have to face in the UK can be seen by this example- Technology Boosts Outdoor Ads As Competition Becomes Fiercer4 In 1994, when the billboard companies bid for the world's biggest outdoor advertising contract -- to hang up posters throughout the London subway system - all what was offered was to hang up posters. Recently, when the project came up again, it sparked a bidding war among the top providers of outdoor advertising space. The winner, CBS Corp., promised to install hundreds of television screens and projectors to beam advertisements on the walls. It spent years developing a way to stick up posters without glue (Aaron O. Patrick, 2006). This reflects the changing scenario and increasing competition in the outdoor advertising market in UK. Companies are trying to outdo their rivals by providing new, creative, and innovative techniques at a price better than others. In this kind of scene, if Magiqads have to survive and succeed, it will have to create a niche for itself by providing best and innovative services at a price that beats its competitors. Some of the leading outdoor advertising companies that will give a tough competition to Magiqads in UK are Clearchannel, JC Decaux and Titan, CBS. Clearchannel UK has established their brand and provide more than 70,000 advertising opportunities across 6 Sheets, billboards, premium formats and taxis5. JC Decaux- JC Decaux has an unbeatable presence in all major cities of UK including Manchester, London, Birmingham, and Glass

Small Scale Digital Device Forensics Lab Project Essay

Small Scale Digital Device Forensics Lab Project - Essay Example With all the talks about advancement in phone technology, security remains an integral part of daily requirements as far as the end user is concerned. The smart phone enables this function and allows backups on an external source. Most of the data on your BlackBerry smart phone, including email messages, organizer data, fonts, saved searches, and browser bookmarks, can be backed up and restored using the BlackBerry Desktop Software and your computer. That way you have total access to your files during a failure of the system or theft. To carry out the backup, you ensure your smart phone is connected to the computer using the USB Port. When this is done follower the simple steps: In the applications folder of the computer, select blackberry desktop software. Select the backup icon displayed at the top of the screen. Perform one of the following: 1. Select ‘all data’ to backup all the data on the smart phone 2. ... Finally, select the backup command button Note: With the encryption, you may be prompted to include a password. The BlackBerry Enterprise Server for Lotus Domino is capable of influencing the performance of the Lotus Domino Server. The leverage ability causes a minimal increase in server versatility as a result of its addition to an existing enterprise. The load associated with enabling mail users in a BlackBerry solution is centralized on the BlackBerry Enterprise Server. The BlackBerry Enterprise Server, using the Domino application programming interface (API), maintains cached sessions with each mail server on which BlackBerry users reside. Because of the nature of the polling model, in which the BlackBerry Enterprise Server opens each user's mailbox to check for new messages at a regular interval, session caching avoids the overhead associated with creating and tearing down a session at each interval. From the Domino mail server's perspective, the activity generated by the BlackB erry Enterprise Server is similar to the activity of an active user or another Domino server accessing it for replication; it is just another Notes Remote Procedures Call (NRPC) session. At each polling interval, the BlackBerry Enterprise Server performs the following steps to check for new messages and, if required, deliver them to the BlackBerry handheld: 1. The BlackBerry Enterprise Server verifies that the mail database has changed since the last polling interval. Using a lightweight API call, the BlackBerry Enterprise Server quickly determines if further analysis of the mail file is required. 2. If the database has changed, the BlackBerry Enterprise Server uses another API call to enumerate all new or modified documents in

Superoxide Anion Radical Scavenging Activity Biology Essay

Superoxide Anion Radical Scavenging Activity Biology Essay Where A518 control is the absorbance of DPPH radical+ methanol; A518 sample is the absorbance of DPPH radical + extract or compound / standard. Superoxide anion radical scavenging activity Superoxide radical (O2-) was generated from the photoreduction of riboflavin and was deducted by nitro blue tetrazolium dye (NBT) reduction method. Measurement of superoxide anion scavenging activity was performed based on the method described by Winterbourne et al 186. The assay mixture contained sample with 0.1ml of Nitro blue tetrazolium (1.5 mM NBT) solution, 0.2 ml of EDTA (0.1M EDTA), 0.05 ml riboflavin (0.12 mM) and 2.55 ml of phosphate buffer (0.067 M phosphate buffer). The control tubes were also set up where in DMSO was added instead of sample. The reaction mixture was illuminated for 30 min and the absorbance at 560 nm was measured against the control samples. Quercetin was used as the reference compound. All the tests were performed in triplicate and the results averaged. The percentage inhibition was calculated by comparing the results of control and test samples. Total antioxidant activity (Phosphomolybdic acid method)187 The antioxidant activity of the sample was evaluated by the transformation of Mo (VI) to Mo (V) to form phosphomolybdenum complex. An aliquot of 0.4 ml of sample solution was combined in a vial with 4 ml of reagent solution (0.6 M sulfuric acid, 28 mM sodium phosphate and 4 mM ammonium molybdate). The vials were capped and incubated in a water bath at 950C for 90 min. After the samples had cooled to room temperature, the absorbance of the mixture was measured at 695 nm against a blank. The antioxidant activity was expresses relative to that of ascorbic acid. Determination of Hydroxyl radical scavenging activity This was assayed as described by Elizabeth and Rao.188 The assay is based on quantification of degradation product of 2-deoxy ribose by condensation with TBA. Hydroxyl radical was generated by the Fe3+ -Ascorbate -EDTA -H2O2 system (Fenton reaction). The reaction mixture contained 0.1 ml deoxyribose (2.8mM),0.1 ml EDTA (0.1 mM), 0.1 ml H2O2 (1mM), 0.1 ml Ascorbate (0.1mM), 0.1 ml KH2PO4-KOH buffer, pH 7.4 (20mM) and various concentrations of plant extract in a final volume of 1 ml. The reaction mixture was incubated for 1 hour at 370 C. Deoxyribose degradation was measured as TBARS and the percentage inhibition was calculated. Determination of Nitric oxide radical scavenging activity Nitric oxide generated from sodium nitroprusside in aqueous solution at physiological pH interacts with oxygen to produce nitrite ions, which were measured by the method of Garrat.189 The reaction mixture (3ml) containing 2 ml of sodium nitroprusside (10mM), 0.5 ml of phosphate buffer saline (1M) were incubated at 250C for 150 mins. After incubation, 0.5 ml of the reaction mixture containing nitrite was pipetted and mixed with 1 ml of sulphanilic acid reagent (0.33%) and allowed to stand for 5 min for completing diazotization. Then 1 ml of naphthylethylene diamine dihydrochloride (1% NEDA) was added, mixed and allowed to stand for 30 mins. Sodium nitroprusside in aqueous solution at physiological pH spontaneously generates nitric oxide, which interacts with oxygen to produce nitrite ions which can be estimated by the use of Griess Illosvery reaction at 540 nm. FRAP assay A modified method of Benzie and Strain 190 was adopted for the FRAP assay. The stock solutions included 300 mM acetate buffer, pH 3.6, 10 mM TPTZ (2, 4, 6-tripyridyl-S-triazine) solution in 40 mMHCl and 20 mMFecl3. 6H2O. The fresh working solution was prepared by mixing 25 ml acetate buffer, 2.5 ml TPTZ and 2.5 ml Fecl3 .6H2O. The temperature of the solution was raised to 370 C before using. Plant extracts (0.15 ml) were allowed to react with 2.85 ml of FRAP solution for 30 min in the dark condition. Readings of the colored product (Ferrous tripyridyltriazine complex) were taken at 593 nm. The standard curve was linear between 200 and 1000  µM Feso4. Results are expressed in  µM (Fe (II) /g dry mass and compared with that of ascorbic acid. Iron chelating activity The method of Benzie and strain190 was adopted for the assay. The principle is based on the formation of O-Phenanthroline-Fe2+ complex and its disruption in the presence of chelating agents. The reaction mixture containing 1 ml of 0.05% O-Phenanthroline in methanol, 2 ml ferric chloride (200 µM) and 2 ml of various concentrations ranging from 10 to 1000 µg was incubated at room temperature for 10 min and the absorbance of the same was measured at 510 nm. EDTA was used as a classical metal chelator. The experiment was performed in triplicates. Estimation of total phenol The measurement of total phenol is based on Mallick and Singh.191 To 0.25g of sample, added 2.5 ml of ethanol and centrifuged at 2oC for 10 mins. The supernatant was preserved. Then, the sample was re-extracted with 2.5 ml of 80% ethanol and centrifuged. The pooled supernatant was evaporated to dryness. Then, added 3 ml of water to the dried supernatant. To which added 0.5 ml of Folins phenol reagent and 2 ml of sodium carbonate (20%). The reaction mixture was kept in boiling water bath for 1 min. the absorbance was measured at 650 nm in a spectrophotometer. Estimation of total flavonoids 192 0.2g of the plant material was ground with ethanol-water in 2 different ratios namely 9:1 and 1:1 respectively. The homogenate was filtered and these 2 ratios were combined. This was evaporated to dryness until most of the ethanol has removed. The resultant aqueous extract was extracted in a separating funnel with hexane or chloroform. The solvent extracted aqueous layer was concentrated 0.5 ml of aliquot of extract was pipette-out in a test tube. 4 ml of the vanillin reagent (1% vanillin in 70% conc. H2SO4) was added and kept in a boiling water bath for 15 mins. The absorbance was read at 360 nm. A standard was run by using catechol (110  µg/ml).

Mcdonalds

Introduction The organisation we are going to look in this assignment is McDonalds. McDonald’s is the leading global foodservice outlet with more than 33,500 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and  women. http://www. aboutmcdonalds. com/mcd/investors/company_profile. html McDonalds has developed its operation to a very high level of efficiency over years it has been operation.One main reason is that McDonalds keeps innovating its current process design, flows, data capture, and interactions between sections, resource allocation, process technologies and its supply chain. By looking at McDonalds, we have witnessed a culture of change due to the innovative ideas McDonalds has been coming up all the time. This company not only innovate in its operation and food production process, but it innovate every single aspect of the bu siness from physical evidence, management to the customer service.McDonalds has been working for ages on its QSC, that is quality, service and cleanliness, but they have even changed this to QSC&V where V stands for value which once again shows they do not hesitate to change. Current Process Design – Batch Processes The current process design at McDonalds would be Batch Processes McDonald's uses a batch process to cook its burgers. Adopting batch process means that the speed of delivery relies on the speed and experience of the staff working at the moment. Burgers at McDonalds are cooked on a large platen, in batches of 8 for Hamburgers, 6 for Quarter Cheese and 4 for Big Macs.Two or more batches may be cooked at one time and they can happen on various stages of cooking. This makes it important that a crew of McDonalds is required to manage the grill solely during busy time. The burgers are hand dressed which again need one crew to work on that station on busy times. When the re are two batches being done in different stages of cooking, the speed is vital to keep the production moving. Interaction between departments At McDonalds, the restaurant is divided between different sections which ould Kitchen area, indoor service area, drive thru and the dining area known as the lobby. By observing the day to day activity at a McDonald’s restaurant, you would notice that every most of the sections are related to each other, which means one section rely on the second section. For example, the service area can not finish an order until kitchen supply service with a burger. The interaction between areas (departments) could be better understood when we look at the layout observation that would follow. At McDonalds there is no individual department by its own that we can do an observation on.As service and kitchen area closely related in McDonalds, we would like to concentrate on the Service and Kitchen area as an observation. Areas at McDonalds chosen for obs ervation †¢ Kitchen †¢ Indoor Service Area In McDonalds Restaurant the layout in the kitchen has been designed in other to ensure speedy preparation of quality food in less time. It also designs its layout keeping in mind the health and safety, increased visibility by customers, minimised supervision. Another factor that is considered is the cost of production which also depends on the layout.McDonalds Layout – these are the main areas at McDonalds Kitchen – McDonalds restaurant Layout – Product Layout McDonalds have a product layout as we can see they have a standardise operation and repetitive  assembly  of their  products. With this layout design they are able to have a better synchronization even on the different activity line, have a better control and product planning become easier. In this type of layout, even less skill level staff can work where one particular person who will be performing the operation. There are only few changes done r arely due to standard production line up.In this layout the flow of material take place smooth and continuously. Kitchen Layout – Product Layout Steps of production – Division of Labour At McDonalds, there is a high degree of division of labour. In order to produce one hamburger, 4 staff will be required based on a McDonalds kitchen layout, where each staff will perform a particular task in making the burger as mentioned below. If we look at the production of a Hamburger based from the above diagram, its production would starts at point 1 which is the Toaster, where the buns are toasted for 35 seconds by one person working only at the toaster.During quite time they may perform two or more tasks, but at busy period, they would perform one task. After the buns have been toasted, it goes to the next level of production which is point 2 at the Dressing Table where a second person would dressed the toasted buns from the condiments already stocked up on the dressing table wh ich would take 45 seconds. At the same time the dressing starts, the person at the grill at point 3 place the frozen burger patty on the grill which is automatically set for 45 seconds. By the time the meat is ready after the 45 seconds on the grill, the dressing would be finished as well.Then the dressed toasted buns is moved from point 2 to point 3, that’s mean from the dressing table to the side of the grill where the cooked meat patty will be placed on the dressed buns. The Hamburger will then be moved to point 4 which is the production display cabinet, where the person working at the production control at point 4 will wrap the hamburger after having check for quality standards. Staff working on the service area at point 5 will then take the hamburger from the production display cabinet at point 4 to complete their order to give to the customers.Please note that other burger will also follow the same process going from point 1 to point 5. Also McDonalds has been separated in two sections which are the Beef products cooking area and Chicken products cooking area, where the process is almost the same on both side. Production on chicken side also starts at point 1. At point 1A, frozen chicken are cooked at stored directly at point 3 for assembly, this step can also take place in between production. At point 1B the buns are toasted and dressed at point 2 and the same flow continues. The Precedence diagram for the production of a hamburgerThe total production time would be 1 minutes 30 seconds for a burger to reach service. Volume variety The epitome of high volume variety hamburger production is MacDonald’s, serving more that 52million customers in more than 100contries counties round the world each day. The volume variety dimension is at the heart of its service and thus has very important implications for the way MacDonald’s operations are organized. MacDonald’s has instinctively grasped the underlying idea of through put time and thus, applied it in its Speedee Service System.The restaurant operating scheme they developed has been widely adopted and refined over the past half century. The ethos of the assembly line remains at its core. The grills at McDonald's have big steel hoods that swing down and grill hamburgers on both sides at once. The burgers, chicken, French fries, and buns are frozen when they arrive at a McDonald's. Service – At MacDonald’s the customer maximum waiting time is usually three minutes and thirty seconds and staff are advised to alert the manger for assistance if there are three or more customers per line.The new process demands that customer’s maximum line time should be 2minutes Thus, using Little’s law, Through put time = WIP x Cycle time Cycle time = Throughput time WIP Cycle time for the process = 3. 5 =1. 2 minute 3 Thus a customer should emerge from the process every 1. 2 minute on average. On the other hand, given that management requires every cu stomer to be served in every two minute, Thus the number of servers required = 2 = 2 1. 2 Hence, 2 server would be needed to serve three customers in two minutes. Every second counts.Each delay, bottleneck and unnecessary step reduces output and highlights the need for efficient workflow processes. McDonald’s has embraced the importance of managing processes, by ensuring that every second is accounted for in the making of each product. Service time is critical to McDonald’s success, as McDonald’s tries to increase customer satisfaction within the competitive fastfood industry. The plan to get food to customers quicker, and keep increasing the market share that McDonald’s won in the recession, means that each second really does matter. Process Mapping Ordering a meal at MacDonald’sTo order a meal at MacDonald’s usually it takes six service steps. (1) Greet the customer (2) Take the order (3) Receive payment (4) Assemble the order (5) Present the order (6) Thank the customer and invite them to return On the other hand work flow process will take the following shape Take order Take payment Preparation begins Customer waits Packaging and inspects If the right items are placed Customer takes food Technologies at McDonalds Today various organization are using technology is the main tool through which not only increased the efficiency level but also increase their profit and growth.In current scenario various innovative companies are thanking that how we will improve our speed and efficiency level to satisfy the customer demands. Due to market changing trends and new innovation in market, compel the operations of the organization to reshape their layout process and strategy to overcome the 21th century demand and challenges. MacDonald is the world leading innovator organization in current scenario. But there is no doubt that currently McDonald faces various challenges and problems.Today McDonald have the huge challenge that h ow to increase the speed to deliver quick food. And how McDonald will beat the queue? There are various organizations which are currently using different methods and equipment to deliver excellent service. [pic] As part of McDonald’s ever-increasing process development, the company is testing a self-serve kiosk in Europe, which may prove popular with diners seeking to customize meals and limit their time in queues. The downside may be the time needed to read the screens of choices.McDonald’s Director of operations and POS technology, Laurie Gilbert, said that the system is easy to learn and may cut as much as 10 seconds off the current workflow. Approximately 5,000 restaurants out of the company’s 32,000 locations are trialling the new software. McDonald’s currently aims to serve most customers within 90 seconds of taking their order. In order to speed up times at drive-through windows, staff at the McDonald’s Innovation Centre spent years incorpor ating an automated soda fountain that fills cups as soon as an order is placed into the workflow.When this same crew discovered that hot drinks needed more milk, they added refrigerated storage below the McCafe coffee makers to speed up efficiency. These two improved services have led to the processing of as many as five extra cars per hour in the drive-through queue. Cooking instructions are not only printed in the manual, they are often designed into the machines. A McDonald's kitchen is full of buzzers and flashing lights that tell employees what to do. At the front counter, computerized cash registers issue their own commands.Once an order has been placed, buttons light up and suggest other menu items that can be added. Workers at the counter are told to increase the size of an order by recommending special promotions, pushing dessert, pointing out the financial logic behind the purchase of a larger drink. While doing so, they are instructed to be up -beat and Recommendations Th ree improvements that can be introduced in McDonalds Even though McDonalds has always looked forward towards innovation, there are still some areas of improvement on which I would like to discuss below.McDonalds has two main channel of delivering food to its customers. One is from counter and the second one is Drive Thru. The always busy counters and a huge number of cars spending around 3 to 5 minutes in the drive thru has forced a part of the fast food market not to eat in McDonalds. McDonalds should be coming with concrete solution to get people serve quicker than before. Front Counter Service – Self Ordering kiosk – In every McDonalds outlet In every restaurant the self ordering kiosk should be introduced.Here customers can save the queue and instead order their food from self-ordering boots, that is they enter which ever food they like from the menu and pay to the machine and obtain an ordering number and wait for their number to be called at a collection point. T he advantage from this method would saving the decision and ordering time people take at the till and making people wait behind. Even having 4 kiosks would be quicker than 4 tills as ordering time will be save, and the staff who was suppose to take an order, can actually assemble the order in the meantime customers are ordering by themselves.The factors that would make this happened would be a high investment from McDonalds. Whereas there will the issue of staff retraining, time for customers getting used to it and more importantly, the McDonalds staff to be able to make this system possible in much quicker way compared to till system. – Online ordering This method is can work with conjunction with the 1st system discussed above. Customers can place an order online and they can spend as long as they wish in selecting the right food they wish to buy and they can just bring the order number at the restaurant to pay for their order.They only need to go to a counter or self-servi ce kiosk to pay using the code. Yet again, customer do not need to queue for long as the decision time and ordering time no more exist at the restaurant. So the 2 minutes in line time will be eliminated. From ordering online, I have not recommended that people can the facility to pay for their food online and receive a code which can be presented at a counter of kiosk. Reason behind that would be, if customers pay online, McDonalds would not know what time the foods will be collected.This will result into cold food being left waiting and as per the policy of McDonalds, the food should be wasted after 10 minutes holding time. This would also increase the food waste, thus increase cost. This can only happen if McDonalds adopt this process in all its outlets which in return will allow customers to see this as an standard and get used to it. Drive Thru – Fast lane and Online ordering Drive Thru at McDonalds is another main area of the restaurants from which McDonalds is making mo re than 50% of its sales per day.The main problem in the drive thru is that more and more people are driving in the McDonalds drive thru per hour to buy their fast food. This is resulting in longer service time because every extra second a car has to wait for the next cars to get served; in return it is increasing the queuing time, thus creating a bottle neck. As suggested above for eat in customers that can order online and use their order number to pay at counters or use in a self-service kiosk, the same method could be applied for drive thru customers.Instead of ordering on the arrival to the drive thru, customers can present their order number and pay at the cashier on drive thru. This will certainly reduce the total experience time. Even customers have order online they will still need to wait in the queue together with those cars that have ordered place their order on drive thru. In this situation, to keep the online customers move quicker, a fast lane can be introduced. Actua lly in the all the new drives thru at McDonalds, there are two lanes which allow customers to place order in any lane of their choice.But by introducing the fast lane, one of the lanes can be used for online customers, which would definitely make the process quicker. Kitchen Kitchen is one of the important parts of McDonalds that have a direct impact on the quality and speed. The longer kitchen takes to get a burger to service, the longer it takes a customer to get served. To have fresh food served all day long, it depends on the way dressing condiments and other raw food are used and stored. At McDonalds, the shelves lives of products are vital.That’s means, the holding time of raw products. For example, cheese is kept on the dressing table for only 2hours and fresh onions are kept for 1 hour. After the holding time of the condiments has elapse, kitchen staffs have to restock the kitchen with fresh stock. This process is a time consuming process and during busy time it becom e very difficult and complex. Kitchen staff could have used that time in producing burgers at the busy times. – Automated stocking up of dressing tableOur proposal to that situation would be to have automated stocking up of the dressing table by having the containers of condiments to automatically flip upside down discarding the out of holding time condiments under the dressing table bins. On the other hand fresh condiments could be automatically poured on dressing table containers. The condiments to go on the dressing table can be kept in a built-in cooler over the dressing table. This proposed system would eliminate the whole hourly stocking up; in fact just few heavy stock-up of the dressing table built cooler can maintain stock for the whole day. Automated dressing In the current situation, crew in McDonalds normally dress each burger manually even though a maximum of 8 burger buns can be toasted at the same time in one toaster. Here I would suggest special trays with 8 s mall holes that can keep the buns in one place until the final process. As the buns has been toasted, they should be taken out and place in an automated condiment dispenser, for example for a Ham Burger, the automated condiment dispenser will dispense ketchup, mustard, onion and pickle, all one by one.This saves someone from dressing each and every burger manually. Moreover all the burgers will be dress to the same standard and with exact amount of condiments. Here the food coast can be easily managed and even labour cost. Factors that would make this happen would be a good planning from the McDonalds managements. This will cost very high as completely new equipment should be introduced. The factor that could hinder this project would be a high maintenance cost, as they should be calibrated regularly in order to have proper amount of condiment dispensed. Training cost would also be high.And the most important would be to decrease the number of staff as work will be automated. Refere nces: http://www. mcdonalds. com/us/en/food/food_quality/trends_innovation. html http://www. forbes. com/2007/08/31/christensen-innovation-mcdonalds-pf-guru_in_cc_0904christensen_inl. html http://www. financetwitter. com/2011/05/mcdonalds-new-buying-experience-touch-screen-kiosk. html http://foodbelfast. com/2011/05/mci-robot/#. UKVlpocz35S http://alison. com/topic/learn/1312/24838/operations-management-strategies/operations-management-strategies-facilities-layout-planning http://www. llfreepapers. com/print/McDonalds–Burger-King/3827. html ———————– Office Toaster For Ham Burger Buns Toaster QtrCheese Dressing Table Ham Burger /QtrChesse Grill Ham Burger Grill Quarter Cheese 1 2[pic] 3 Product Display Cabinet 4 Service DriveThru 5A 5B Dressing/ Assembling Table Toaster Chicken Buns Chicken Products Fryers 1B 2[pic] Cooked Chicken Holding Cabinet 3 4 1A Toaster 1 35 secs Dressing2 45 secs Display 4 10 secs Grill 3 45 secs 1 35 Seconds 2+3 45 Seconds 4 10 Seconds Mcdonalds Introduction The organisation we are going to look in this assignment is McDonalds. McDonald’s is the leading global foodservice outlet with more than 33,500 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and  women. http://www. aboutmcdonalds. com/mcd/investors/company_profile. html McDonalds has developed its operation to a very high level of efficiency over years it has been operation.One main reason is that McDonalds keeps innovating its current process design, flows, data capture, and interactions between sections, resource allocation, process technologies and its supply chain. By looking at McDonalds, we have witnessed a culture of change due to the innovative ideas McDonalds has been coming up all the time. This company not only innovate in its operation and food production process, but it innovate every single aspect of the bu siness from physical evidence, management to the customer service.McDonalds has been working for ages on its QSC, that is quality, service and cleanliness, but they have even changed this to QSC&V where V stands for value which once again shows they do not hesitate to change. Current Process Design – Batch Processes The current process design at McDonalds would be Batch Processes McDonald's uses a batch process to cook its burgers. Adopting batch process means that the speed of delivery relies on the speed and experience of the staff working at the moment. Burgers at McDonalds are cooked on a large platen, in batches of 8 for Hamburgers, 6 for Quarter Cheese and 4 for Big Macs.Two or more batches may be cooked at one time and they can happen on various stages of cooking. This makes it important that a crew of McDonalds is required to manage the grill solely during busy time. The burgers are hand dressed which again need one crew to work on that station on busy times. When the re are two batches being done in different stages of cooking, the speed is vital to keep the production moving. Interaction between departments At McDonalds, the restaurant is divided between different sections which ould Kitchen area, indoor service area, drive thru and the dining area known as the lobby. By observing the day to day activity at a McDonald’s restaurant, you would notice that every most of the sections are related to each other, which means one section rely on the second section. For example, the service area can not finish an order until kitchen supply service with a burger. The interaction between areas (departments) could be better understood when we look at the layout observation that would follow. At McDonalds there is no individual department by its own that we can do an observation on.As service and kitchen area closely related in McDonalds, we would like to concentrate on the Service and Kitchen area as an observation. Areas at McDonalds chosen for obs ervation †¢ Kitchen †¢ Indoor Service Area In McDonalds Restaurant the layout in the kitchen has been designed in other to ensure speedy preparation of quality food in less time. It also designs its layout keeping in mind the health and safety, increased visibility by customers, minimised supervision. Another factor that is considered is the cost of production which also depends on the layout.McDonalds Layout – these are the main areas at McDonalds Kitchen – McDonalds restaurant Layout – Product Layout McDonalds have a product layout as we can see they have a standardise operation and repetitive  assembly  of their  products. With this layout design they are able to have a better synchronization even on the different activity line, have a better control and product planning become easier. In this type of layout, even less skill level staff can work where one particular person who will be performing the operation. There are only few changes done r arely due to standard production line up.In this layout the flow of material take place smooth and continuously. Kitchen Layout – Product Layout Steps of production – Division of Labour At McDonalds, there is a high degree of division of labour. In order to produce one hamburger, 4 staff will be required based on a McDonalds kitchen layout, where each staff will perform a particular task in making the burger as mentioned below. If we look at the production of a Hamburger based from the above diagram, its production would starts at point 1 which is the Toaster, where the buns are toasted for 35 seconds by one person working only at the toaster.During quite time they may perform two or more tasks, but at busy period, they would perform one task. After the buns have been toasted, it goes to the next level of production which is point 2 at the Dressing Table where a second person would dressed the toasted buns from the condiments already stocked up on the dressing table wh ich would take 45 seconds. At the same time the dressing starts, the person at the grill at point 3 place the frozen burger patty on the grill which is automatically set for 45 seconds. By the time the meat is ready after the 45 seconds on the grill, the dressing would be finished as well.Then the dressed toasted buns is moved from point 2 to point 3, that’s mean from the dressing table to the side of the grill where the cooked meat patty will be placed on the dressed buns. The Hamburger will then be moved to point 4 which is the production display cabinet, where the person working at the production control at point 4 will wrap the hamburger after having check for quality standards. Staff working on the service area at point 5 will then take the hamburger from the production display cabinet at point 4 to complete their order to give to the customers.Please note that other burger will also follow the same process going from point 1 to point 5. Also McDonalds has been separated in two sections which are the Beef products cooking area and Chicken products cooking area, where the process is almost the same on both side. Production on chicken side also starts at point 1. At point 1A, frozen chicken are cooked at stored directly at point 3 for assembly, this step can also take place in between production. At point 1B the buns are toasted and dressed at point 2 and the same flow continues. The Precedence diagram for the production of a hamburgerThe total production time would be 1 minutes 30 seconds for a burger to reach service. Volume variety The epitome of high volume variety hamburger production is MacDonald’s, serving more that 52million customers in more than 100contries counties round the world each day. The volume variety dimension is at the heart of its service and thus has very important implications for the way MacDonald’s operations are organized. MacDonald’s has instinctively grasped the underlying idea of through put time and thus, applied it in its Speedee Service System.The restaurant operating scheme they developed has been widely adopted and refined over the past half century. The ethos of the assembly line remains at its core. The grills at McDonald's have big steel hoods that swing down and grill hamburgers on both sides at once. The burgers, chicken, French fries, and buns are frozen when they arrive at a McDonald's. Service – At MacDonald’s the customer maximum waiting time is usually three minutes and thirty seconds and staff are advised to alert the manger for assistance if there are three or more customers per line.The new process demands that customer’s maximum line time should be 2minutes Thus, using Little’s law, Through put time = WIP x Cycle time Cycle time = Throughput time WIP Cycle time for the process = 3. 5 =1. 2 minute 3 Thus a customer should emerge from the process every 1. 2 minute on average. On the other hand, given that management requires every cu stomer to be served in every two minute, Thus the number of servers required = 2 = 2 1. 2 Hence, 2 server would be needed to serve three customers in two minutes. Every second counts.Each delay, bottleneck and unnecessary step reduces output and highlights the need for efficient workflow processes. McDonald’s has embraced the importance of managing processes, by ensuring that every second is accounted for in the making of each product. Service time is critical to McDonald’s success, as McDonald’s tries to increase customer satisfaction within the competitive fastfood industry. The plan to get food to customers quicker, and keep increasing the market share that McDonald’s won in the recession, means that each second really does matter. Process Mapping Ordering a meal at MacDonald’sTo order a meal at MacDonald’s usually it takes six service steps. (1) Greet the customer (2) Take the order (3) Receive payment (4) Assemble the order (5) Present the order (6) Thank the customer and invite them to return On the other hand work flow process will take the following shape Take order Take payment Preparation begins Customer waits Packaging and inspects If the right items are placed Customer takes food Technologies at McDonalds Today various organization are using technology is the main tool through which not only increased the efficiency level but also increase their profit and growth.In current scenario various innovative companies are thanking that how we will improve our speed and efficiency level to satisfy the customer demands. Due to market changing trends and new innovation in market, compel the operations of the organization to reshape their layout process and strategy to overcome the 21th century demand and challenges. MacDonald is the world leading innovator organization in current scenario. But there is no doubt that currently McDonald faces various challenges and problems.Today McDonald have the huge challenge that h ow to increase the speed to deliver quick food. And how McDonald will beat the queue? There are various organizations which are currently using different methods and equipment to deliver excellent service. [pic] As part of McDonald’s ever-increasing process development, the company is testing a self-serve kiosk in Europe, which may prove popular with diners seeking to customize meals and limit their time in queues. The downside may be the time needed to read the screens of choices.McDonald’s Director of operations and POS technology, Laurie Gilbert, said that the system is easy to learn and may cut as much as 10 seconds off the current workflow. Approximately 5,000 restaurants out of the company’s 32,000 locations are trialling the new software. McDonald’s currently aims to serve most customers within 90 seconds of taking their order. In order to speed up times at drive-through windows, staff at the McDonald’s Innovation Centre spent years incorpor ating an automated soda fountain that fills cups as soon as an order is placed into the workflow.When this same crew discovered that hot drinks needed more milk, they added refrigerated storage below the McCafe coffee makers to speed up efficiency. These two improved services have led to the processing of as many as five extra cars per hour in the drive-through queue. Cooking instructions are not only printed in the manual, they are often designed into the machines. A McDonald's kitchen is full of buzzers and flashing lights that tell employees what to do. At the front counter, computerized cash registers issue their own commands.Once an order has been placed, buttons light up and suggest other menu items that can be added. Workers at the counter are told to increase the size of an order by recommending special promotions, pushing dessert, pointing out the financial logic behind the purchase of a larger drink. While doing so, they are instructed to be up -beat and Recommendations Th ree improvements that can be introduced in McDonalds Even though McDonalds has always looked forward towards innovation, there are still some areas of improvement on which I would like to discuss below.McDonalds has two main channel of delivering food to its customers. One is from counter and the second one is Drive Thru. The always busy counters and a huge number of cars spending around 3 to 5 minutes in the drive thru has forced a part of the fast food market not to eat in McDonalds. McDonalds should be coming with concrete solution to get people serve quicker than before. Front Counter Service – Self Ordering kiosk – In every McDonalds outlet In every restaurant the self ordering kiosk should be introduced.Here customers can save the queue and instead order their food from self-ordering boots, that is they enter which ever food they like from the menu and pay to the machine and obtain an ordering number and wait for their number to be called at a collection point. T he advantage from this method would saving the decision and ordering time people take at the till and making people wait behind. Even having 4 kiosks would be quicker than 4 tills as ordering time will be save, and the staff who was suppose to take an order, can actually assemble the order in the meantime customers are ordering by themselves.The factors that would make this happened would be a high investment from McDonalds. Whereas there will the issue of staff retraining, time for customers getting used to it and more importantly, the McDonalds staff to be able to make this system possible in much quicker way compared to till system. – Online ordering This method is can work with conjunction with the 1st system discussed above. Customers can place an order online and they can spend as long as they wish in selecting the right food they wish to buy and they can just bring the order number at the restaurant to pay for their order.They only need to go to a counter or self-servi ce kiosk to pay using the code. Yet again, customer do not need to queue for long as the decision time and ordering time no more exist at the restaurant. So the 2 minutes in line time will be eliminated. From ordering online, I have not recommended that people can the facility to pay for their food online and receive a code which can be presented at a counter of kiosk. Reason behind that would be, if customers pay online, McDonalds would not know what time the foods will be collected.This will result into cold food being left waiting and as per the policy of McDonalds, the food should be wasted after 10 minutes holding time. This would also increase the food waste, thus increase cost. This can only happen if McDonalds adopt this process in all its outlets which in return will allow customers to see this as an standard and get used to it. Drive Thru – Fast lane and Online ordering Drive Thru at McDonalds is another main area of the restaurants from which McDonalds is making mo re than 50% of its sales per day.The main problem in the drive thru is that more and more people are driving in the McDonalds drive thru per hour to buy their fast food. This is resulting in longer service time because every extra second a car has to wait for the next cars to get served; in return it is increasing the queuing time, thus creating a bottle neck. As suggested above for eat in customers that can order online and use their order number to pay at counters or use in a self-service kiosk, the same method could be applied for drive thru customers.Instead of ordering on the arrival to the drive thru, customers can present their order number and pay at the cashier on drive thru. This will certainly reduce the total experience time. Even customers have order online they will still need to wait in the queue together with those cars that have ordered place their order on drive thru. In this situation, to keep the online customers move quicker, a fast lane can be introduced. Actua lly in the all the new drives thru at McDonalds, there are two lanes which allow customers to place order in any lane of their choice.But by introducing the fast lane, one of the lanes can be used for online customers, which would definitely make the process quicker. Kitchen Kitchen is one of the important parts of McDonalds that have a direct impact on the quality and speed. The longer kitchen takes to get a burger to service, the longer it takes a customer to get served. To have fresh food served all day long, it depends on the way dressing condiments and other raw food are used and stored. At McDonalds, the shelves lives of products are vital.That’s means, the holding time of raw products. For example, cheese is kept on the dressing table for only 2hours and fresh onions are kept for 1 hour. After the holding time of the condiments has elapse, kitchen staffs have to restock the kitchen with fresh stock. This process is a time consuming process and during busy time it becom e very difficult and complex. Kitchen staff could have used that time in producing burgers at the busy times. – Automated stocking up of dressing tableOur proposal to that situation would be to have automated stocking up of the dressing table by having the containers of condiments to automatically flip upside down discarding the out of holding time condiments under the dressing table bins. On the other hand fresh condiments could be automatically poured on dressing table containers. The condiments to go on the dressing table can be kept in a built-in cooler over the dressing table. This proposed system would eliminate the whole hourly stocking up; in fact just few heavy stock-up of the dressing table built cooler can maintain stock for the whole day. Automated dressing In the current situation, crew in McDonalds normally dress each burger manually even though a maximum of 8 burger buns can be toasted at the same time in one toaster. Here I would suggest special trays with 8 s mall holes that can keep the buns in one place until the final process. As the buns has been toasted, they should be taken out and place in an automated condiment dispenser, for example for a Ham Burger, the automated condiment dispenser will dispense ketchup, mustard, onion and pickle, all one by one.This saves someone from dressing each and every burger manually. Moreover all the burgers will be dress to the same standard and with exact amount of condiments. Here the food coast can be easily managed and even labour cost. Factors that would make this happen would be a good planning from the McDonalds managements. This will cost very high as completely new equipment should be introduced. The factor that could hinder this project would be a high maintenance cost, as they should be calibrated regularly in order to have proper amount of condiment dispensed. Training cost would also be high.And the most important would be to decrease the number of staff as work will be automated. Refere nces: http://www. mcdonalds. com/us/en/food/food_quality/trends_innovation. html http://www. forbes. com/2007/08/31/christensen-innovation-mcdonalds-pf-guru_in_cc_0904christensen_inl. html http://www. financetwitter. com/2011/05/mcdonalds-new-buying-experience-touch-screen-kiosk. html http://foodbelfast. com/2011/05/mci-robot/#. UKVlpocz35S http://alison. com/topic/learn/1312/24838/operations-management-strategies/operations-management-strategies-facilities-layout-planning http://www. llfreepapers. com/print/McDonalds–Burger-King/3827. html ———————– Office Toaster For Ham Burger Buns Toaster QtrCheese Dressing Table Ham Burger /QtrChesse Grill Ham Burger Grill Quarter Cheese 1 2[pic] 3 Product Display Cabinet 4 Service DriveThru 5A 5B Dressing/ Assembling Table Toaster Chicken Buns Chicken Products Fryers 1B 2[pic] Cooked Chicken Holding Cabinet 3 4 1A Toaster 1 35 secs Dressing2 45 secs Display 4 10 secs Grill 3 45 secs 1 35 Seconds 2+3 45 Seconds 4 10 Seconds Mcdonalds Introduction The organisation we are going to look in this assignment is McDonalds. McDonald’s is the leading global foodservice outlet with more than 33,500 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and  women. http://www. aboutmcdonalds. com/mcd/investors/company_profile. html McDonalds has developed its operation to a very high level of efficiency over years it has been operation.One main reason is that McDonalds keeps innovating its current process design, flows, data capture, and interactions between sections, resource allocation, process technologies and its supply chain. By looking at McDonalds, we have witnessed a culture of change due to the innovative ideas McDonalds has been coming up all the time. This company not only innovate in its operation and food production process, but it innovate every single aspect of the bu siness from physical evidence, management to the customer service.McDonalds has been working for ages on its QSC, that is quality, service and cleanliness, but they have even changed this to QSC&V where V stands for value which once again shows they do not hesitate to change. Current Process Design – Batch Processes The current process design at McDonalds would be Batch Processes McDonald's uses a batch process to cook its burgers. Adopting batch process means that the speed of delivery relies on the speed and experience of the staff working at the moment. Burgers at McDonalds are cooked on a large platen, in batches of 8 for Hamburgers, 6 for Quarter Cheese and 4 for Big Macs.Two or more batches may be cooked at one time and they can happen on various stages of cooking. This makes it important that a crew of McDonalds is required to manage the grill solely during busy time. The burgers are hand dressed which again need one crew to work on that station on busy times. When the re are two batches being done in different stages of cooking, the speed is vital to keep the production moving. Interaction between departments At McDonalds, the restaurant is divided between different sections which ould Kitchen area, indoor service area, drive thru and the dining area known as the lobby. By observing the day to day activity at a McDonald’s restaurant, you would notice that every most of the sections are related to each other, which means one section rely on the second section. For example, the service area can not finish an order until kitchen supply service with a burger. The interaction between areas (departments) could be better understood when we look at the layout observation that would follow. At McDonalds there is no individual department by its own that we can do an observation on.As service and kitchen area closely related in McDonalds, we would like to concentrate on the Service and Kitchen area as an observation. Areas at McDonalds chosen for obs ervation †¢ Kitchen †¢ Indoor Service Area In McDonalds Restaurant the layout in the kitchen has been designed in other to ensure speedy preparation of quality food in less time. It also designs its layout keeping in mind the health and safety, increased visibility by customers, minimised supervision. Another factor that is considered is the cost of production which also depends on the layout.McDonalds Layout – these are the main areas at McDonalds Kitchen – McDonalds restaurant Layout – Product Layout McDonalds have a product layout as we can see they have a standardise operation and repetitive  assembly  of their  products. With this layout design they are able to have a better synchronization even on the different activity line, have a better control and product planning become easier. In this type of layout, even less skill level staff can work where one particular person who will be performing the operation. There are only few changes done r arely due to standard production line up.In this layout the flow of material take place smooth and continuously. Kitchen Layout – Product Layout Steps of production – Division of Labour At McDonalds, there is a high degree of division of labour. In order to produce one hamburger, 4 staff will be required based on a McDonalds kitchen layout, where each staff will perform a particular task in making the burger as mentioned below. If we look at the production of a Hamburger based from the above diagram, its production would starts at point 1 which is the Toaster, where the buns are toasted for 35 seconds by one person working only at the toaster.During quite time they may perform two or more tasks, but at busy period, they would perform one task. After the buns have been toasted, it goes to the next level of production which is point 2 at the Dressing Table where a second person would dressed the toasted buns from the condiments already stocked up on the dressing table wh ich would take 45 seconds. At the same time the dressing starts, the person at the grill at point 3 place the frozen burger patty on the grill which is automatically set for 45 seconds. By the time the meat is ready after the 45 seconds on the grill, the dressing would be finished as well.Then the dressed toasted buns is moved from point 2 to point 3, that’s mean from the dressing table to the side of the grill where the cooked meat patty will be placed on the dressed buns. The Hamburger will then be moved to point 4 which is the production display cabinet, where the person working at the production control at point 4 will wrap the hamburger after having check for quality standards. Staff working on the service area at point 5 will then take the hamburger from the production display cabinet at point 4 to complete their order to give to the customers.Please note that other burger will also follow the same process going from point 1 to point 5. Also McDonalds has been separated in two sections which are the Beef products cooking area and Chicken products cooking area, where the process is almost the same on both side. Production on chicken side also starts at point 1. At point 1A, frozen chicken are cooked at stored directly at point 3 for assembly, this step can also take place in between production. At point 1B the buns are toasted and dressed at point 2 and the same flow continues. The Precedence diagram for the production of a hamburgerThe total production time would be 1 minutes 30 seconds for a burger to reach service. Volume variety The epitome of high volume variety hamburger production is MacDonald’s, serving more that 52million customers in more than 100contries counties round the world each day. The volume variety dimension is at the heart of its service and thus has very important implications for the way MacDonald’s operations are organized. MacDonald’s has instinctively grasped the underlying idea of through put time and thus, applied it in its Speedee Service System.The restaurant operating scheme they developed has been widely adopted and refined over the past half century. The ethos of the assembly line remains at its core. The grills at McDonald's have big steel hoods that swing down and grill hamburgers on both sides at once. The burgers, chicken, French fries, and buns are frozen when they arrive at a McDonald's. Service – At MacDonald’s the customer maximum waiting time is usually three minutes and thirty seconds and staff are advised to alert the manger for assistance if there are three or more customers per line.The new process demands that customer’s maximum line time should be 2minutes Thus, using Little’s law, Through put time = WIP x Cycle time Cycle time = Throughput time WIP Cycle time for the process = 3. 5 =1. 2 minute 3 Thus a customer should emerge from the process every 1. 2 minute on average. On the other hand, given that management requires every cu stomer to be served in every two minute, Thus the number of servers required = 2 = 2 1. 2 Hence, 2 server would be needed to serve three customers in two minutes. Every second counts.Each delay, bottleneck and unnecessary step reduces output and highlights the need for efficient workflow processes. McDonald’s has embraced the importance of managing processes, by ensuring that every second is accounted for in the making of each product. Service time is critical to McDonald’s success, as McDonald’s tries to increase customer satisfaction within the competitive fastfood industry. The plan to get food to customers quicker, and keep increasing the market share that McDonald’s won in the recession, means that each second really does matter. Process Mapping Ordering a meal at MacDonald’sTo order a meal at MacDonald’s usually it takes six service steps. (1) Greet the customer (2) Take the order (3) Receive payment (4) Assemble the order (5) Present the order (6) Thank the customer and invite them to return On the other hand work flow process will take the following shape Take order Take payment Preparation begins Customer waits Packaging and inspects If the right items are placed Customer takes food Technologies at McDonalds Today various organization are using technology is the main tool through which not only increased the efficiency level but also increase their profit and growth.In current scenario various innovative companies are thanking that how we will improve our speed and efficiency level to satisfy the customer demands. Due to market changing trends and new innovation in market, compel the operations of the organization to reshape their layout process and strategy to overcome the 21th century demand and challenges. MacDonald is the world leading innovator organization in current scenario. But there is no doubt that currently McDonald faces various challenges and problems.Today McDonald have the huge challenge that h ow to increase the speed to deliver quick food. And how McDonald will beat the queue? There are various organizations which are currently using different methods and equipment to deliver excellent service. [pic] As part of McDonald’s ever-increasing process development, the company is testing a self-serve kiosk in Europe, which may prove popular with diners seeking to customize meals and limit their time in queues. The downside may be the time needed to read the screens of choices.McDonald’s Director of operations and POS technology, Laurie Gilbert, said that the system is easy to learn and may cut as much as 10 seconds off the current workflow. Approximately 5,000 restaurants out of the company’s 32,000 locations are trialling the new software. McDonald’s currently aims to serve most customers within 90 seconds of taking their order. In order to speed up times at drive-through windows, staff at the McDonald’s Innovation Centre spent years incorpor ating an automated soda fountain that fills cups as soon as an order is placed into the workflow.When this same crew discovered that hot drinks needed more milk, they added refrigerated storage below the McCafe coffee makers to speed up efficiency. These two improved services have led to the processing of as many as five extra cars per hour in the drive-through queue. Cooking instructions are not only printed in the manual, they are often designed into the machines. A McDonald's kitchen is full of buzzers and flashing lights that tell employees what to do. At the front counter, computerized cash registers issue their own commands.Once an order has been placed, buttons light up and suggest other menu items that can be added. Workers at the counter are told to increase the size of an order by recommending special promotions, pushing dessert, pointing out the financial logic behind the purchase of a larger drink. While doing so, they are instructed to be up -beat and Recommendations Th ree improvements that can be introduced in McDonalds Even though McDonalds has always looked forward towards innovation, there are still some areas of improvement on which I would like to discuss below.McDonalds has two main channel of delivering food to its customers. One is from counter and the second one is Drive Thru. The always busy counters and a huge number of cars spending around 3 to 5 minutes in the drive thru has forced a part of the fast food market not to eat in McDonalds. McDonalds should be coming with concrete solution to get people serve quicker than before. Front Counter Service – Self Ordering kiosk – In every McDonalds outlet In every restaurant the self ordering kiosk should be introduced.Here customers can save the queue and instead order their food from self-ordering boots, that is they enter which ever food they like from the menu and pay to the machine and obtain an ordering number and wait for their number to be called at a collection point. T he advantage from this method would saving the decision and ordering time people take at the till and making people wait behind. Even having 4 kiosks would be quicker than 4 tills as ordering time will be save, and the staff who was suppose to take an order, can actually assemble the order in the meantime customers are ordering by themselves.The factors that would make this happened would be a high investment from McDonalds. Whereas there will the issue of staff retraining, time for customers getting used to it and more importantly, the McDonalds staff to be able to make this system possible in much quicker way compared to till system. – Online ordering This method is can work with conjunction with the 1st system discussed above. Customers can place an order online and they can spend as long as they wish in selecting the right food they wish to buy and they can just bring the order number at the restaurant to pay for their order.They only need to go to a counter or self-servi ce kiosk to pay using the code. Yet again, customer do not need to queue for long as the decision time and ordering time no more exist at the restaurant. So the 2 minutes in line time will be eliminated. From ordering online, I have not recommended that people can the facility to pay for their food online and receive a code which can be presented at a counter of kiosk. Reason behind that would be, if customers pay online, McDonalds would not know what time the foods will be collected.This will result into cold food being left waiting and as per the policy of McDonalds, the food should be wasted after 10 minutes holding time. This would also increase the food waste, thus increase cost. This can only happen if McDonalds adopt this process in all its outlets which in return will allow customers to see this as an standard and get used to it. Drive Thru – Fast lane and Online ordering Drive Thru at McDonalds is another main area of the restaurants from which McDonalds is making mo re than 50% of its sales per day.The main problem in the drive thru is that more and more people are driving in the McDonalds drive thru per hour to buy their fast food. This is resulting in longer service time because every extra second a car has to wait for the next cars to get served; in return it is increasing the queuing time, thus creating a bottle neck. As suggested above for eat in customers that can order online and use their order number to pay at counters or use in a self-service kiosk, the same method could be applied for drive thru customers.Instead of ordering on the arrival to the drive thru, customers can present their order number and pay at the cashier on drive thru. This will certainly reduce the total experience time. Even customers have order online they will still need to wait in the queue together with those cars that have ordered place their order on drive thru. In this situation, to keep the online customers move quicker, a fast lane can be introduced. Actua lly in the all the new drives thru at McDonalds, there are two lanes which allow customers to place order in any lane of their choice.But by introducing the fast lane, one of the lanes can be used for online customers, which would definitely make the process quicker. Kitchen Kitchen is one of the important parts of McDonalds that have a direct impact on the quality and speed. The longer kitchen takes to get a burger to service, the longer it takes a customer to get served. To have fresh food served all day long, it depends on the way dressing condiments and other raw food are used and stored. At McDonalds, the shelves lives of products are vital.That’s means, the holding time of raw products. For example, cheese is kept on the dressing table for only 2hours and fresh onions are kept for 1 hour. After the holding time of the condiments has elapse, kitchen staffs have to restock the kitchen with fresh stock. This process is a time consuming process and during busy time it becom e very difficult and complex. Kitchen staff could have used that time in producing burgers at the busy times. – Automated stocking up of dressing tableOur proposal to that situation would be to have automated stocking up of the dressing table by having the containers of condiments to automatically flip upside down discarding the out of holding time condiments under the dressing table bins. On the other hand fresh condiments could be automatically poured on dressing table containers. The condiments to go on the dressing table can be kept in a built-in cooler over the dressing table. This proposed system would eliminate the whole hourly stocking up; in fact just few heavy stock-up of the dressing table built cooler can maintain stock for the whole day. Automated dressing In the current situation, crew in McDonalds normally dress each burger manually even though a maximum of 8 burger buns can be toasted at the same time in one toaster. Here I would suggest special trays with 8 s mall holes that can keep the buns in one place until the final process. As the buns has been toasted, they should be taken out and place in an automated condiment dispenser, for example for a Ham Burger, the automated condiment dispenser will dispense ketchup, mustard, onion and pickle, all one by one.This saves someone from dressing each and every burger manually. Moreover all the burgers will be dress to the same standard and with exact amount of condiments. Here the food coast can be easily managed and even labour cost. Factors that would make this happen would be a good planning from the McDonalds managements. This will cost very high as completely new equipment should be introduced. The factor that could hinder this project would be a high maintenance cost, as they should be calibrated regularly in order to have proper amount of condiment dispensed. Training cost would also be high.And the most important would be to decrease the number of staff as work will be automated. Refere nces: http://www. mcdonalds. com/us/en/food/food_quality/trends_innovation. html http://www. forbes. com/2007/08/31/christensen-innovation-mcdonalds-pf-guru_in_cc_0904christensen_inl. html http://www. financetwitter. com/2011/05/mcdonalds-new-buying-experience-touch-screen-kiosk. html http://foodbelfast. com/2011/05/mci-robot/#. UKVlpocz35S http://alison. com/topic/learn/1312/24838/operations-management-strategies/operations-management-strategies-facilities-layout-planning http://www. llfreepapers. com/print/McDonalds–Burger-King/3827. html ———————– Office Toaster For Ham Burger Buns Toaster QtrCheese Dressing Table Ham Burger /QtrChesse Grill Ham Burger Grill Quarter Cheese 1 2[pic] 3 Product Display Cabinet 4 Service DriveThru 5A 5B Dressing/ Assembling Table Toaster Chicken Buns Chicken Products Fryers 1B 2[pic] Cooked Chicken Holding Cabinet 3 4 1A Toaster 1 35 secs Dressing2 45 secs Display 4 10 secs Grill 3 45 secs 1 35 Seconds 2+3 45 Seconds 4 10 Seconds